Personal Project: Destination Unknown Festival
Full Event Branding
'Destination Unknown' is a personal project I designed to stay busy and distracted during lockdown and acts as a fictitious festival centred around the unknown: unknown location and unknown date, the unknown that has been surrounding the world since the dawn of COVID-19. I translated this into the entire branding of the festival which is based entirely around the notion that the world remains unsure of the possibility of socializing again.
I chose to use bright colours and branding in an aim to excite and provide a positive aesthetic for the future of live music and festivals after the global pandemic